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The Three Gold Elements in Marketing.

Caine

更新日:2024年11月18日


If the marketing campaign for your business is underperforming, this is for you.


After reading this, you'll be able to understand the “good marketing” that will transform your marketing campaign to a selling machine.


The Wrong Idea Of

“Good Marketing”

That People Have.


What marketing campaign comes to your mind when I say “good marketing”.

The one using cute animals? humor?


I remember watching those “funny ads” on tv with my family.

We were laughing and we liked it but,


I found out that


Nobody knows the name of the product.


The primary purpose of an ad should be to sell the product, 

not to entertain or create brand awareness.


Another example of “good marketing “ that comes a lot is

“the big company ad”. 


In business school they teach you how they are amazing and everyone should copy them. 


But realistically .. we don't have 60 million$ to spend on an ad. In my case, I've only got 60$ for an ad.


Also, big company often focus on 

・pleasing shareholders 

・meeting diversity quotas

・winning advertising awards etc.


We don't have time for those stuff. We need to make sales. Otherwise, we can't pay the bill coming in 30 days.


That's why for small businesses or entrepreneurs with limited budgets, 

direct response marketing is essential.

It ensures every dollar spent on advertising translates into measurable returns.


Next, I will show you the 3 core elements for direct response marketing.


Understanding and applying these will fundamentally change how you view and execute marketing campaigns for any business in any country.  

(You might think “nahh that's too much” but believe me that's how good it is )


The Three Core Elements To Make Your Ad SELL.



The 3 core element of the real “good marketing” is


1. A clear, powerful, persuasive, and compelling message.


Everyone is bombarded with ads everyday.

That means, the message needs to cut through the clutter.

Avoid clichés like "we're cheap" or "we're the best". It's boring and everyone uses it.

Think about what message can make your target audience excited.


Example of a marketing campaign for a Michelin Star Restaurant.


 "Treat your loved one to a truly world-class, romantic fine dining experience at the Aurora Jutan Michelin restaurant."


2. Figure out your target audience.


Businesses need to know their target customer.

Identify who has the highest chance of converting and focus on them.

It is better to focus your efforts on a specific group rather than try to appeal to everyone. 

You don't have to know exactly who they are from the beginning. 

Test different audiences with the same ad, compare the result and focus on the high performing one.

This will make you able to refine your target market.


Example of a marketing campaign for a Michelin Star Restaurant.


Couples between 35 and 55 with disposable income, within a 50 km radius.


3. Determine the best way to reach your audience.


In the old days, this was the hardest part and was extremely costly. 

You needed to buy a list of addresses, then do a direct marketing, direct mail campaign.


But good news, social media has made this easier than ever.


Social media can make the ad on local scales, see what the target audience are interested about.


Example of a marketing campaign for a Michelin Star Restaurant.


Instagram and Facebook ads targeting the specified demographic and location.


By using those 3 elements effectively, Your marketing campaign will generate “sales”. If you need a quick review on your marketing campaign, feel free to contact us from here.


Talk soon, 


Caine


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